A Rose For Emily By William Faulkner - 1829 Words

Jody Baker Layton ENG 2212 1 May 2016 Miss Emily Grierson, the main character in William Faulkner’s short story â€Å"A Rose for Emily,† is definitely an odd character by the standards of an average reader. The character analysis of Miss Emily could follow any number of roads. It would be hard as a reader not to examine her from a psychological perspective as well as within the context that surrounds the character. Throughout the short story of Faulkner’s â€Å"A Rose for Emily,† Miss Emily’s peculiar and unstable behavior becomes strikingly unpredictable, and the reader like the townspeople in the story, is left to determine why Miss Emily has spent many years living and lying next to the dead body of Homer Barron. One of the important quotes in Faulkner’s â€Å"A Rose for Emily,† the townspeople â€Å"did not say she was crazy† at first (Magalaner and Volpe 152), and of course, she was never evaluated by a medical professional. Yet by the end of the sto ry, the reader can travel back through the story and recognize many occurrences in which Miss Emily’s behavior hinted towards the possibility of a mental illness, even if the townspeople wanted to remain oblivious to this fact and allow her to remain a monument in Jefferson. Emily never receives any form of mental treatment, but definitely shows signs and symptoms of mental illness. In fact, these details could be used to reinforce the affirmation that Miss Emily suffered from mental illness, quite possibly Schizophrenia as defined by theShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national m agazine. The story involved an old woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

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Bullying Bullying And Bullying - 1030 Words

Kassandra Barragan Ms. Filar English 4/ Per: 1 9 May 2017 Bullying While doing research on bullying, I found studies on subject like cyber bullying, physical bullying, and verbal bullying. Bullying is a big problem now and has been in our society for some time. What is disturbing is that school is supposed to be a place where students learn and try to get away from outside problems but sadly some see it as a battlefield or place of survival. According to Webster s Dictionary, a bully is someone who is habitually cruel, insulting, or threatening to others who are weaker, smaller, or in some way vulnerable. There are different factors that may affect a person s behavior it may be caused by their environment, history, and/ or other†¦show more content†¦Sometimes groups of young adults will target and alienate a peer because of some adolescent prejudice. This can quickly lead to a situation where they are being taunted, tortured, and beaten-up by their fellow classmates. Regardless of how young or old a person is, there is always a chance that someone could harass or abuse them. Sometimes with children, bullying happens away from home, but physical bullying can also take place in the home. Physical bullying can have a tragic ending and therefore must be stopped quickly. The next type is cyber bullying which is currently the most common form of bullying in our generation. Cyberbullying is the use of technology to harass, threaten, embarrass, or target another person. Examples of cyberbullying include sending hurtful texts or instant messages, posting embarrassing photos or video on social media, and spreading mean rumors online or with cell phones. With all this new technology and social media apps bullying has occurred a lot more. The last common type of bullying is verbal. Verbal bullying is the use of words in a negative way such as insults, teasing, put downs, etc. Many times verbal bullying goes unnoticed, for example, when you make a joke about a friend they may get offended. There are definitely many more types of bullying that occurs but more importantly why does it occur? There are a variety of reasons why bullying occurs. Victims are usually targeted because of theirShow MoreRelatedBullying And Bullying : Bullying1180 Words   |  5 Pages Bullying is defined as unwanted or aggressive behavior that causes someone to feel afraid or intimidated. This behavior could be something physical, verbal, or something done electronically or through social media. If someone feels threatened by someone’s actions or words, it could be considered bullying, even if that was not the intent.There are many types of bullying, how to recognize bullying, how to report bullying, what to do if you see incidents of bullying, and what resources are availableRead MoreBullying : Bullying And Bullying985 Words   |  4 PagesBullying You may hear the word bullying a lot but never actually knew what it meant, well know is the time to know and be aware of what’s happening around you. Bullying is the use of force, threat, or aggressively dominate others. Bullying is common worldwide but there are specific types that are more common than others, there are four types of common bullying one of them is verbal bullying meaning when someone calls another person name, treating, and making disrespectful comments about someone isRead MoreBullying : Bullying And Bullying1366 Words   |  6 PagesKyle McBrady Ms. Coyle English 2A (3) 9 December 2014 Bullying Leading to Violence Bullying is when a person abuses his power to another person by causing physical or mental harm to the victim who is often weaker, says Dictionary.com (Bullying). This definition can be applied to a recent story in The Washington Post, where bullying caused a student by the name of Jaylen Fryberg to shoot his friends in a lunchroom cafeteria. Jaylen and his girlfriend had recently broken up and she began cyberbullyingRead MoreBullying : Bullying And Bullying1000 Words   |  4 Pages Bullying was defined as overly powered strength used when intimidating one, demanding ones request. Cyberbullying was defined as using electronic devices such as computers, texting, cellphones, iPad’s, etc. Bullying and Cyberbullying are similar in so many ways. One major similarity is aggressiveness, which is used to cause harm to a victim. They both are done to cause the victim pain. Cyberbullying and Bullying are neither often reported. Bullying is repeated behavior over and over again. ThoseRead MoreBullying : Bullying And Bullying880 Words   |  4 Pages Ever since this incident administrators have taken serious actions and the bullying has dramatically decreased. Students ceased to create rumors about him. They don’t physically abuse him or call him names in front of his peers anymore. However, he still gets talked about behind his back but of course it’s not as bad as before. He visits his counselor on a weekly basis and things have gotten much better. I’m glad that I stuck around to be there for him while he struggled with such a horrible timeRead MoreBullying : Bullying And Bullying1387 Words   |  6 PagesAn average bullying session lasts about 37 seconds; an adult intervenes in the problem about one in twenty-five times (Bullying Facts). Bullying is seen as aggressive and unwanted behavior between two or more people (Aspa).   Most people who are not involved in the actions going on do not really know it’s happening.   Most parents do not even know when their child, or children, are being bullied (Bullying Facts).   Bullying can be prevented if the right consequences take place.   Parents and schoolsRead MoreBullying : Bullying And Bullying769 Words   |  4 Pagesphysically bullied on the premise and cyber-bullying. The females reported more Cyber-bullying, off-school premises, through text massages and social media outlets. The males reported a higher rate of physical bullying on the school premise than the females. Students reported the occurrence of physical intimidation preventing younger students to access hallways. Also, student’s who are perceived as â€Å"different† are target and taunted. Currently, the bullying behavior seems to be accepted by the staffRead MoreBullying : Bullying And Bullying948 Words   |  4 Pages Bullying Teasing and playing around are all part of growing up; however, what happens when it happens over and over. The Hernando County Code of Conduct defines bullying as: systematically and chronically inflicting physical hurt or psychological distress, or physical behavior, including and threatening, insulting, or dehumanizing gesture, by a student or adult, that is severe or pervasive enough to create an intimidating, hostile, or offensive educational environment; cause discomfort orRead MoreBullying : Bullying And Bullying Essay1924 Words   |  8 Pages Bullying is a very touchy subject for people to talk about. It deals with a lot of mental, physical, and emotional damage. Bullying is violent and unwelcoming behavior among various different aged children in school that involves a lack of power for one kid and a lot of power for another. The behavior of a bully is repeated numerous times over time and becomes more aggressive as the path goes on. The bully has an imbalance of pow er over the one being bullied. They bully uses their power for givingRead MoreBullying : Bullying And Bullying894 Words   |  4 PagesThere are several ways students can put an end to bullying when they see it happen. One way is to tell the person who is bullying to knock it off, but this should only be done when it is safe to do so. If the witness is friends with the person who is bullying, they could also distract him by inviting him to do something else. A third way to handle the situation is to tell a trusted adult or teacher, but for this to work the adult must know how to deal with the situation appropriately. Another option

Interperson Communication Skills Free Essays

string(169) " that the child can get almost anything they want without them striving to have earned it and this generally leads to the child believing this eminence is a birthright\." It was only around the sass’s that it became consider as an actual practice (Benjamin, 2006). This assignment will deal with some of the most influential of these psychological practices which have developed and evolved since the inception psychology all those years ago. This will be achieved in the way of Deadlier, Gestalt and Person-centered therapies as examples. We will write a custom essay sample on Interperson Communication Skills or any similar topic only for you Order Now This will involve focused commentary on their historical background and key concepts with mention given to the therapeutic goals of each of the respective theories. â€Å"Psychology has a long past, but only a short history. (Boring, 1929, p. 9) Deadlier Psychology Deadlier psychology is the psychological method founded by Alfred Adler which was formulated around the idea of â€Å"individual psychology’. Individual Psychology is a humanistic approach and is a modification of Freud ‘s psychoanalysis which encapsulates a body of ideas and approaches more focused on our actual motivations, as an indivisible whole, in our behavior towards a life goal. These goals come in divisions of short term and long term with all the stops in-between being goals that indeed affected our behavior today in our everyday lives. It was Adler ‘s insistence that people were motivated by social influences (as nothing materializes in isolation) and that one was, to a large extent, responsible for who they are and couldn’t blame others for the predicaments and short comings they may be experiencing in their current existence (Adler, 1964). Deadlier psychology believes that a person forms a methodology to life within the first 6 years of living and the therapy places great focus on feelings of inferiority. However these feelings of inferiority are not viewed as symbols of deficiency or fragility, but rather a driving source of creativity (Corey, 2009). Deadlier Psychology calls these feelings of inferiority â€Å"the inferiority complex† (which is defined as an intense feeling of inadequacy often culminating in shyness or general evasive behavior) and the therapy is often associated with â€Å"the superiority complex† (defined as the overblown or distorted feeling of superiority to others), albeit Deadlier psychology renders the latter as more of a defense mechanism for those who truly do feel inferior to others (Adler, 1998). In therapy, Deadlines endeavourer to look at the life of the individual from his subjective reality as they believe how the client perceives life is ended more important that what reality demonstrates. This is called the phenomenological perspective and will incorporate various aspects of the clients thought process including his viewpoint, sentiments, beliefs and values. This is of utmost importance as in order to understand the whole person, deadlier psychology states that we cannot be understood in pieces but rather all components of ourselves must be comprehended as a unified whole. This is known as the holistic concept (Corey, 2009). It is here where effective empathy is especially important in this hereby, which is in contradiction of Freudian theory that the client must be a blank slate. It would be this empathy and the fact that Freudian therapy encouraged the analyst to be silent during free association, whilst Deadlier psychologists are encouraged to make inquiries and have discussions about the client that would be considered 2 of the major differences in the respective theories (Burrow, 1917). At the beginning of this section on Deadlier psychology I made referenced to the importance of social influences. These influences are articulated as social interest ND are defined as the theory that endeavourers to characterize the relationship between an individual and the people he deals with in his community. It is a trait that is inherent in all human beings which can be trained and developed. Deadlines testify that the more refined and developed ones social interest is, the more it will lessen any feelings of inferiority (Adler, 1998). In therapy, the Deadlier psychologist will attempt an assessment of the clients â€Å"family constellation† which encapsulates the circumstances an individual is born into, including gender and birthing order (Adler, 1964). Particular attention is given to the relationship between siblings in the birthing order and continues through the individuals early recollections. These recollections are very important as they create formative happenings that emphatically develop ones personality. It is hoped that by the end of this process the client will be able to recognize or discern where they went wrong, which could range from conceptual errors and adverse processes (Adler, 1998). Deadlier psychology goes further to say that even though children may be raised in to their location in the birth order. Generally the oldest child enjoys more attention ND whilst no other siblings have been born, has a tendency to be spoiled more. This all changes, however, at the arrival of a new sibling and will generally find them self evicted from the favored position. The second child from the time of birth shares the attention with the first born, but competitiveness develops which can have an influence their development later in life. This second born is generally quite the opposite of the elder sibling. The middle child often feels excluded. A burden is laid on this child as they often become the middle man, the keeper of the peace who tries their best to keep situations together. The youngest child will always be viewed as the baby and results in the individual being pampered and has a tendency to get things their way. The only child seems to be a mixture of sorts. They share some similarities of the oldest child in this model, but tend not to discover how to share or collaborate with others their age. The only child is also often pampered like the aforementioned youngest child and may want to be the centre of attention at all times (Corey, 2009). In the preceding text I made references to the pampering of a child. Deadlines believe that pampering does play a direct role in a child’s placement as spoilt children are raised to expect their requests to be law. This is a result of the parenting figures allowing the child a feeling of eminence, a feeling that the child can get almost anything they want without them striving to have earned it and this generally leads to the child believing this eminence is a birthright. You read "Interperson Communication Skills" in category "Papers" For these children it has become commonplace for them to take and not to give. All this as a consequence could result in the child later in life losing their independence, and not knowing how to resolve issues for themselves (Adler, 1998). In my studies of Freud and Jung I was very intrigued in their dream analysis so was very interested to see how Deadlier psychology views this concept. Whereas Freud viewed dreams as a method of solving issues from the past, Deadlier psychology rather views dreams as a recital of conceivable future events and could reflect an individual’s current issues (Corey, 2009). Meanings are not determined by situations, but we determine ourselves by the meanings we give to situations. † (Adler, 1937, p. 14). Person-centered Therapy Person-centered therapy (also referred to as Organic Psychology) is the psychological method founded by the humanistic psychologist Carl Rogers. It is centered on the idea that the individual has enormous potential for understanding themselves and therefore is best placed in the resolving of thei r own issues without any direct interjections from the therapist. Hence the therapy revolves around the individual as the promoter and architect of their own self change (Corey, 2009). So it would be pertinent to say that one ‘s self concept is of great emphasis in this therapy and thus is defined as the personal perceptions one believes about themselves (Rogers, 2003). The therapy furthermore states that all of us have the capacity for growth towards fulfillment of our life ‘s wishes and aspirations. That being said, it is of utmost importance that the therapist provides a comfortable threat free environment for the individual, as to lower their guard, to make it easier for them to defensiveness (Meaner Throne, 2007). If the aforementioned life aspirations, potentials and fulfillment are indeed reached this is referred to as self actualization and it is the conviction of this therapy that this tendency is the one essential motive driving all of us. If this tendency is promoted and helped along, the person will flourish and develop and start living what they term â€Å"the good life†. By â€Å"the good life† the therapy is referring to the idea that the individual will have reached an apex of a positive mental outlook, have reached a level of congruence and would begin to trust their feelings. Conversely if that tendency is constrained or blocked, the person will deteriorate and/or have greater difficulties (Rogers, 1951). The importance of this can never be underestimated and is of particular importance as Rogers confirms: â€Å"The organism has one basic tendency and striving – to actuality, maintain, and enhance the experiencing organism† (Rogers, 1951, p. 487). The organism Rogers (and indeed the entire therapy in general) in that quote makes reference to is the individual person as a whole inclusive of one ‘s emotions, thoughts and welfare (Rogers, 2003). Person-centered therapy has similarities to Deadlier psychology in the way of Idler’s social interest concepts which reflects in Rogers core conditions of therapeutic change. The basis of this is in the emphasis Deadlier psychology invests in caring ND empathy being at the centre of therapy regarding social interest (Watts, 1998), but whereas Deadlier psychology tries to get to the crux of the issue through applied techniques, the Person-centered therapist is non-directive and allows the client to lead the conversation. The therapist will ask questions and forward scenarios relevant to what the client is discussing, without answering any directed questions, in an attempt to empower the client to indeed realize the issue at hand and the solution to it for themselves (Rogers, 2003). Initially there were 6 conditions that ere fundamental to Person-centered therapy that are necessary in order to achieve therapeutic change and stimulate growth in a client. The first of these is that two people must engage in psychological contact in order for therapy to commence. The second condition refers to the fact that the client is assumed to be in a state of incongruence (the discrepancy between the matching of your experiences and awareness which results in there being an imbalance between the alignment of your feelings and actions). The next condition is that the therapist himself must be fully self-aware and congruent with the client at all times. The fourth condition is that the therapist portrays unconditional positive regard (UPPER) towards the client. At number five is that the therapist must, above all else, display empathic understanding towards what the client reveals without getting emotionally involved. The final condition is that the expression to the client of the therapist’s empathy and positive regard must be achieved to a minimal degree (Rogers, 1957). Over the years, however, the aforementioned 6 conditions have developed, revised and hence reduced to 3 core conditions as over time the others were viewed as nonessential. The 3 conditions that remained and are practiced today are firstly â€Å"congruence†; defined in Person-centered therapy as the therapist having to be as genuine as he possible can towards the client, which is essential as it aids in the establishment of trust between the client and the therapist and thus is considered by many to be the most important part of counseling. The second core condition is â€Å"empathy’, which is the issue at hand from the client’s perspective (I. E. – what the client is feeling). The therapist needs to appear incredibly authentic and sensitive during sessions, but just always be careful not to confuse empathy with sympathy. Furthermore the therapist must pay attention to the client’s experiences as if they were their own, but not at the expense of becoming lost in those emotions. This is referred to as accurate emphatic understanding. The third core condition is â€Å"unconditional positive regard and acceptance† (UPPER). This encapsulates the concept that regardless what the client reveals during therapy, be it good or bad, it will be accepted unconditionally by the therapist with no Judgment passed whilst showing meaningful and genuine understanding for the client. This leads to the client being more at ease and more willing to share experiences without fear of being Judged (Corey, 2009). Person- centered therapy believes that these conditions, as well as the aforementioned self actualization, are all necessary in the achievement of becoming a â€Å"fully functioning person†. A â€Å"fully functional person† is the state of being reached when a person is fully congruent and comfortable with living life in the present (I. E. – not held back by past bad experiences and lives considerably more freely) and when the client has cached this state, it is then that the therapist will begin the â€Å"ending† discussion. The â€Å"ending† discussion refers to the therapist initiating the idea of terminating the sessions as sooner or later; the client needs to go it on their own (Meaner Throne, 2007). â€Å"It is the client who knows what hurts, what directions to go, what problems are crucial, what experiences have been deeply buried† (Rogers, 1961, p. 11). Gestalt Therapy Gestalt therapy is the existential, phenomenological and process based approach formulated by Frizz and Laura Peres which focuses on the human mind and behavior n its entirety in relation to the individual’s environment (I. E. The whole is more relevant than the quantity of its parts). Gestalt too initially stemmed from Freud ‘s psychoanalytic ideals, but took issue with Freud ‘s view of individual’s being mechanistic and insisted how one acts and reacts in the present is far more important than understanding ones past (Corey, 2009). This isn’t to say the past was completely overlooke d and undervalued, but its relevance was more focused on how events and situations affects one now in the present as all our adaptations to the resistances and events we experienced through our development manifests in our present (Peres, 1969). Clients who engage in Gestalt therapy are generally in a phase of existential dilemma and need to learn to be accountable for their own existence. Gestalt therapy believed that the solution to such issues was found in the client gaining awareness and once this was achieved, genuine adjustments and changes would happen naturally (Nelson-Jones, 2000). Gestalt therapists in the quest for the client to become aware will encourage the client to face the experience in question head on, rather than simply discuss it. For example instead of discussing the bullied abuse the client received at school, the client will be urged to try becoming that tormented child during sessions. This awareness was made up of the client being able to be self accepting and gaining a greater understanding of Person-centered therapy in the way they all prized empathy and accepted the notion of the client having the inherent capacity of being able to accomplish great freedoms and self-reliance. Gestalt does, however, differ from person-centered therapy fundamentally in the way person-centered therapy wishes to limit the therapist’s role o that of to a passive mediator of information and that the client already deep down has the solutions (Rogers, 2003), whereas the Gestalt therapist isn’t there to Just pay attention and listen but also engage in dialogue and moreover make the client aware of what presently is happening (Peres, 1969). Furthermore these Gestalt therapy sessions don’t follow particular guidelines so therapists are encouraged during to devise experiments and be creative to maximize the client’s awareness to the â€Å"what† and the â€Å"how’ they are doing things (Yonder, 1993). Gestalt therapy places significant stress on the concept of contact and believes it is necessary if growth is to take place during sessions with clients. Contact is defined as the audible, physical, visual, odorous and actual movement made between those involved in the therapy. Part of the importance of contact is also identifying the disruptions and defiance’s to contact that may occur during therapy (Nelson-Jones, 2000) . The most common of these resistances are: â€Å"Interjecting†, which refers to the acceptance of information without entirely considering whether it is something you potentially concur with and in most instances not even understanding its meaning. This form of resistance is loaded with ‘should haves’, ‘must haves’ and ‘l still need to do ‘s’ during therapy. â€Å"Projecting† refers to us renouncing facets of ourselves by assigning them to our given environment. Every time we attempt to interpret the world, we project and we tend to see in other people what indeed belongs to us. â€Å"Retroflection† is when we grant ourselves what we indeed want from the environment (I. E. – doing to ourselves what we would actually like to do to another). â€Å"Confluence† involves the fading or blurring of the boundaries that stand between others and us. â€Å"Deflecting† is when he individual dilutes life in the way of making serious issues not seem as serious as they indeed are. Humor and changing of the subject are good examples of deflecting. Desensitizing† is when we chose to block out issues or scenarios we don’t want to experience or identify. In Gestalt therapy, this is viewed as a fundamental resistance. â€Å"Egotism† gets a special mention under this section as whereas it isn’t directly viewed in gestalt therapy as a resistance as such, it is a familiar component in all the manifestations of our impairments and has been recognized to interfere with good contact (Latter, 1973). In Gestalt therapy, the relationship between the client and the therapist is a dynamic communication which is characterized by empathy, acknowledgement and responsibility. This communication has 4 main aspects including â€Å"inclusion† (being as present as possible without passing any judgment on what the client has to say), â€Å"presence† (the therapist finds ways to express them self during the session towards the client), â€Å"commitment to dialogue† (makes for an understanding and allowance for communication between therapist and client) and â€Å"dialogue is lived† (implying the communication doesn’t deed to be only verbal, but can in fact be any method that expresses energy between client and therapist) (Yonder, 1993). There are 6 main principles to Gestalt therapy and are characterized as follows: First is the principle of â€Å"field work†. This therapist gives special attention to how the client connects with his environment. Secondly is the principle of â€Å"holism† which quite simply put, includes everything about the client including thoughts, emotions, dreams and reactions as gestalt therapists assign no preferable value to a particular part of the client. â€Å"Unfinished equines† is the third principle and in gestalt therapy is construed as the unspoken or unexpressed feelings that seem to have attached themselves to specific memories from our past. These feelings can raise their ugly head in our lives and be demonstrated by means of resentment, anxiety, anger and guilt. These hide in the background of our being and find their way into the present in a number of self- defeating expressions and acts. The fourth principle is â€Å"the figure-formation process† which pays attention to how the client regulates and shapes their surroundings from nocturne to Juncture. It furthermore keeps a keen eye on how some element of the environment can appear from the client’s background and make itself a centerpiece of the client’s attention. Organism self-regulation† is the fifth principle and it makes reference to the innovative adjustment the client makes in relation to his surroundings. The final principle is called â€Å"the now’ and is focused on the client truly being in the present as attention given to events from the past, as well as the future, could be a mental diversion to keep the client from dea ling with issues in the present moment (Corey, 2009). â€Å"I am not in this world to live up to other people’s expectations, nor do I feel that the world must live up to mine. † (Peres, 1969, p. 21). Conclusion In the modern day there is a plethora of psychological methods and therapies, which begs the question: â€Å"Which one is the best and most practical to adopt? † I don’t imagine there is a clear and elementary answer to this question, but if I had to be as bold to commit to an answer, I’d imagine my answer would be: â€Å"Somewhere in- between. † My answer isn’t as cryptic and inconclusive as it may first appear as wrought all my research for this assignment, as well as previous endeavourers, I have recognized that all the respective methods have their pertinent, compelling and intriguing arguments or merits. They also do, however, seem to have their limitations to lesser or greater degree. So for myself it would make practical sense to use one approach as a basis for therapy, but include all the redeeming aspects of the others if need be. Regardless of one ‘s viewpoint on the approaches I have discussed in this assignment, I can ‘t help but feel the more tools we have at our disposal, the better How to cite Interperson Communication Skills, Papers

Human Resource Management Practice Handbook-Myassignmenthelp.Com

Question: Discuss About The Human Resource Management Practice Handbook? Answer: Introduction In todays world, competition is on its highest peak. Each of the existing companies is trying to attract stakeholders and customers with its innovative ideas and products. The current marketing world has now become a place for practice of thousands of innovative ideas (Kjellberg, Azimont Reid, 2015). Hence, the competition is very high and this in turn is forcing the organization to develop a strong strategic marketing in order to survive in this market. This report will study the different business functions in an organization and their roles and responsibilities. With the same, the report will also analyze a case study on the organization in which the purpose, values and practices of each of the business functions are described as well as evaluated. It will further elaborate on the gaps in between their practices and possible solutions for the same. However, the main aim of this study is to critically analyze and apply the principles and practices of the key business functions in KFC to support its operational efficiency and effectiveness. Key Concepts The operation department oversees the physical plant of the manufacturing facility in a business and the materials that it needs (Piercy Rich, 2015). This department also looks after the production processes and work schedule. However, the work of the operation department varies from business to business and company to company. For example, in case of a restaurant, the operation function might be the restaurants kitchen that is managed by executive chef. While in the small companies, the role of the operation team is played by the administrative executives. Accounting The accounting or the finance team provides close support to the business manger on the department of financial implication of the business strategies. They look after all the final accounts of the business transactions and analyze the business results as well as prepare the quarterly and monthly review of the business operations. An insightful and meaningful analysis of their performance is the key to ensure a continued business success. Sales The sales and the marketing department are usually combined, though they both are entirely different functions. The sales department sells the products or services of the company and the marketing department determines the kind of products and services that the company will offer and sets its pricing strategy (Matzler, Veider Kathan, 2015). The sales team in companies supports the customers after the product sale and the marketing team handles the research and development process. Human Resource The primary role of the Human Resource (HR) team is to hire or recruit effective operational staff (Armstrong Taylor, 2014). Providing training for the management and the operational team by the head office also falls under the responsibilities of the HR team. Risk Management Constructive board engagement, effective risk positioning, integrity, strong risk culture, and proper incentives are some of the vital areas that are of a major concern of the department of risk management (Miles, 2017). It also reviews the integrity, quality and the effectiveness of the system of risk management and ensures that strategies and policies of risk are managed effectively. Introduction to the case study organization KFC corporation is one of the most famous fast-food restaurant chains in the world. It is also known by the name of Kentucky Fried Chicken (KFC) (Ritzer, 2017). Headquarter of KFC is located in Louisville, Kentucky, USA. It is the second largest restaurant chain in the world after McDonalds. It is a subordinate of the Yum! Brands, which owns other famous companies like the Pizza Hut as well (Hussain, 2014). The founder of KFC was Sir Harland Sanders. The goal of the company is to build an organization-dedicated excellence, to maintain a dedication towards innovation for a continuous improvement and growth and to deliver high quality products and services to their customers consistently. The organization has 18,875 outlets in 118 different countries. The report below will elaborate on the business functions of KFC. It will focus on the different business functions of KFC and their contribution to the overall operational efficiency and effectiveness. Analysis of the case study organization The operation team is the hub that is running the stores of KFC and delivering a fantastic quality of food and an outstanding service levels. Their main functions include the management, leadership and evaluation of all the stores The raw materials that are used by the KFC are mixed together in order to prepare the finished product that expands its value. The newly launched combination meals and spicy chicken are the best examples. This helps KFC to link with the innovation and differentiation in order to provide the company with a competitive advantage. The operations team works side by side of all the KFC functions in order to ensure that their restaurants look good, the staffs are motivated and each of the products that are served are fresh and hot, giving the customers reason to return repeatedly (Azman et al., 2014). One of the major driving forces behind the marketing team of KFC is a strong passion of its staff to deliver a continual pipeline of tempting tasty meals and food p roducts. KFC uses various methods in order to record their customer preferences. It has an internal process through which the company analyzes its figures of sales for each of its products over a specific period of time so that it could establish a trend. In addition to this, they have an external process as well. In the external process, the market research is carried out every year. This in turn helps KFC to target particular innovative products for a particular customer segment through television marketing. The marketing teams of the KFC works cross functionally with the operations and product excellence in order to develop and traversing new ways for delivering consumer led alteration and innovation (Light Kiddon, 2015). They are also the heart of communication of KFC with the business as well as the consumers. The marketing budget of the organization is divided in between advertising production and media buying in order to fortify a whole year calendar for new news for driving the consumers back to their restaurants repeatedly. Whether it be billing the franchisees, paying the suppliers, managing cash or paying the people, each of the member of the KFCs accounting team is much dedicated towards ensuring that all the business transactions are effectively and accurately recorded. Thus, this in turn provides a strong platform for its Commercial and Business Control team for analyzing the results and the partners with the primary stakeholders for setting and driving the strategic directions of the business. KFC is aimed towards maintaining an excellent organization that is achieved by creating commitment, building people quality and by motivating the effectiveness of the organization (Cheng-Hua, 2015). The HR team of KFC looks after the overall recruitment processes. The recruitment procedure of KFC is very easy. They have their online system of recruitment, where all the available posts or vacancies, location or areas are showcased. There are more than 7000 employees across the KFC business and the HR department thrives to give the employees opportunities to grow and develop. Their main responsibility is to ensure that the aim of the organization to build a world-class organization is achieved by managing people, creating engagement and building people capability. The risk management team assesses the KFCs risk profile and the key areas of the risk in particular. It recommends the company board and adoption of the risk assessment and the procedures of rating. The risk management team d efines the risk appetite of the KFC and review the risk profile in order to ensure that the risk is never higher than that of the risk appetite, which is determined by the board. Gaps in best practice It has been found that the quality assurance department of the KFC is not performing well at its level and many a times it has come under the media coverage (Firoz Abinakad, 2016). The quality assurance department looks after the food quality and the services that are provided to the consumers. It is also responsible to look after the hygiene issues. According to the CHAMPS philosophy of KFC, it wants to prepare a consummate reflection in front of the consumers by following this philosophy but the hygiene factor is still an issue at some outlets of the organization. One of the examples is of the case of 2008 when in the KFC of New York; a rat was infested from the food product that was served. This shows that there is a knowledge gap in between the operational team and the Quality assurance department. With the same, two outlets of KFC in Sydney were fined due to failing in keeping the hygiene levels. Layers of dirt and grease were found by the inspectors, along with evidences of ve rmin. Apart from this, KFC was once blamed for ethical treatment of animals (Singh Dave, 2015). It was said that the chicken suppliers of KFC cram the birds into a big waste that is filled with factories and they breed and drug them in order to make them grow large when they cannot even walk. As a result, the birds suffer from severe health issues such as breakage of wings and legs. Many times, the throats of the chicken were slit during slaughtering them and they were then dropped into a bucket or container that is filled with hot water even when they were still conscious. KFCs animal welfare advisor has lastly asked its concerned department to eliminate such practices and abuses but KFC never agreed to it. In fact, there are also cases where it is seen that most of the advisors from the QA department of KFC have resigned in frustration. Possible solutions The knowledge gap in between the operation department and the quality assurance department must be decreased. The Quality Assurance department of the KFC should make sure that they develop a strict rule for the operation department of the organization at the various different outlets so that they could follow which would guide to look out in case of hygiene issues. The Quality Assurance department must direct the operation department to follow a standard of cleanliness, for example, the tables must be cleaned after every 15 minutes, the floor must be mobbed frequently by making use of disinfectants, the storage facilities must be checked every day concerning the issues of cleanliness. The Quality Assurance department can appoint a QA officer in order to monitor and regularly visit the outlets to take notes on the hygiene levels that are being followed by the operational departments. With the same, the officer shall also instruct the KFC employees to take certain measures in maintaining cleanliness in the business. Justification The above mentioned solutions could result in positive outcomes as it is seen that KFC is facing issues and challenges because of the low quality food service and knowledge gap. The staff member of the KFC is well aware of the mission and vision of the company hence, they must know that if they do not take necessary measures, the company would lose its reputation. They staffs must also keep in mind that they should never hurt the human sentiments since, hurting their sentiments will do no good to the organization in any way, instead it will led people to protest against the company and boycott. Conclusions From the above discussion, it is clear the each of the business functions are operating well in their respective fields. Right from the operations, accounting, sales to the risk management department, each department has its own duties and responsibilities towards the success of the company. However, there are several cases which have highlighted the gaps in between these departments and they are proved to serve as the major barriers towards a successful business. Few recommendations are been made for the part of the operational and the quality assurance departments. Implementation of the same could definitely give positive results. Overall, KFC is serving its best to meet each of its customer segments by launching new and innovative products every now and then. Recommendations Providing Knowledge Management trainings Encouraging and motivating skilled employees to the business to keep their knowledge and proficiency updated KFC must change its evaluation criteria in order to assess and reflect knowledge sharing proficiencies and achievements by the staffs. Eliminating the people who are the collectors of knowledge References Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. Azman, M. I. M., Elbakoush, A. Y., Hashom, H., Subhan, M. (2014, December). Indonesian and Malaysian Consumers: Are they different in preference? A comparative study of KFC Malaysia KFC Indonesias marketing strategy. InConference on International Studies (ICIS) 2014(p. 271). Organizational Strategy toward Core Competency Workforce in Hospitality Industry.International Review of Management and Business Research,4(2), 469. The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken).International Journal of Research in Business Management,2(5), 2347-4572. Kjellberg, H., Azimont, F., Reid, E. (2015). Market innovation processes: Balancing stability and change.Industrial marketing management,44, 4-12. New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization. FT Press. Adapting to the sharing economy.MIT Sloan Management Review,56(2), 71. Conduct Risk Management: Using a Behavioural Approach to Protect Your Board and Financial Services Business. Kogan Page Publishers. The relationship between lean operations and sustainable operations.International Journal of Operations Production Management,35(2), 282-315. Can there really be Truealternatives within the food and drink markets? If so, can they survive as alternative forms?.Journal of Marketing Management,33(7-8), 652-661. On the Killing and Killability of Animals Nonmoral Thoughts for the Anthropology of Ethics.Comparative Studies of South Asia, Africa and the Middle East,35(2), 232-245.

Comparison of Financial Performance Measures †MyAssignmenthelp.com

Question: Discuss about the Comparison of Financial Performance Measures. Answer: Introduction: Cathay Pacific is the airline which is enumerated and centered in Hong Kong, giving scheduled services of cargo and passengers to one hundred and eighty destinations, forty-four countries and territories. Some of the services of the company are: services of cargo, air passenger, airline catering, ground handling, passenger handling and services of aircraft maintenance. The company was founded in 1946 in Hong Kong and has been committed to its home base investments to improve the economy of the Hong Kong. The airline company has more than one hundred and forty-six aircrafts and some of its investments are ground handling companies, catering, and its corporate HQ and the terminal cargo in Hong Kong(Airways, 2017). Hong Kong dragon airline is a subsidiary owned wholly by the Cathay Pacific operating forty-two aircrafts and services to fifty-three destinations. The Cathay and the subsidiaries have more than 34,000 employees worldwide. It is the world's tenth largest airline measured in terms of sales. In terms of customization, Cathay Pacific airline believes that its size allows it to give more high quality and personal products(Airways, 2016). Highlighting its focuses on the services of the customers, airline installed personal videos in every seat in all the three classes of the aircraft. It also provides three methods of making the arrangements of travelling to the customers or passengers: local travel agents, a call centre and the online. The airline gives services of care for different groups of passengers: those with the special need, young passengers and minors not accompanied. As the regard to its people advantage, the members of the crew are well qualified and represented in more than sixty nationalities. Good accessibility is evident in the provision of the aforementioned of three options to book the services. The Cathay Pacific won the prestigious best marketing campaign(Dissertation, 2014). The pestle analysis comprises six factors from the exterior environment that influence the decisions of the strategic businesses directly Pacific the legal unfavorable, environmental, technological, social, economic and political(Dissertation, 2015). Being the active player in the aviation and airline sector, the companies' decision is affected largely by the factors of politics. The company cannot bypass the rules of the state and regulations of any country like security controls and bans on an airline without approval by the government. The policies of the state are affecting the companies' decisions and the favourable structure of politics of any countries gives the opportunity for the Cathay Pacific, and nevertheless, the company have the pre-developed strategy and team to deal with matters of politics in all the countries(Jim, 2013) The decision of the Cathay Pacific are affected largely by economic factors and can even take the company towards the bankruptcy. The variation of the charges for fuel is the manipulating issue affecting the performance of the company. Regarding the crisis of 2013-2014, the main airline was bankrupt because of the increasing prices of fuel and the operating costs and the recession in the cycle of the economy(Doole, 2015). When the Cathay Pacific operates in many countries, the indicators of the economy like the rate of joblessness, interest rate, the rate of exchange and financial growth rate influence the planned decision of the company directly. In the study of the airline company, the report of the efficiency of operation is because of the economic factors resulted in a reduction in restructuring and profitability(Neil, 2012). Strategic choice of the Cathay Pacific is influenced by social factors. The company run its operation into many beliefs and having its base in many countries, the policies of the company, services and correspondences are affected by social factors. It uses the combined approaches of the global and local company which focused on the giving the customers best the and also listening to the customers. The initiatives of technology like IT outsourcing and smart sourcing improves the level of service. The airline also respects the norms of local societies and peoples values in every country and celebrates the events like public events, Easter, and Christmas. The company should consider the values, norms and social before working in a given culture(EMEA, 2013). The strategic decision of the airline company is affected by the technological factors. The company trusts the methodologies of progression for promoting its level of technologies such as buying equipment technology, upgrading the systems of computers, smart sourcing, and IT development of infrastructure. Other issues related to technology are contingency plans, the location of infrastructure IT, technology cost, and availability of the skilled staff and equipment(Eva, 2015). The airline industry is affected by environmental factors because of the strict environmental rules of protection. The Cathay Pacific ensure that operations are not environmentally affected so its implication is to use the engines of efficient fuel, management of wastes, recycling, management of noise and engagement in the activities of protecting the environment. The Cathay Pacific doesn't use the aeroplanes that cause pollution and produces high emissions of carbon(Wendy, 2013). A market that is more profitable boosts competition levels. In this effort, firms will enter the market to take the shares of some markets away. The region of Asia Pacific is the example of the market of dynamic where the tourisms of the outbound enjoys rising growth of around 7.9% outbound with 25% in 2014. All the airlines in the regions before the current crisis of finance were getting more profits The Cathay Pacific follows the legal regulations and rules based in Hong Kong and other countries. Being the player globally, most of the laws of flight, business laws of international, airport laws, laws of protection of the customer, safety laws, exchange and security commissions laws, laws of the environment and many laws of regulation. It reflects the lawful outline of domestic and international before making the plans of strategic(General Books LLC, 2016). It is stated that high prices of fuel and rising shortages of natural resources are facing manufacturers to make vehicle for more eco-friendly and smaller. The environment has been destroyed by the climate change and global warming and industry of airline has been the issue of the source of fast growing of emission of greenhouse gases. Airlines have countered the environmentalist pressure with denials and relation of public about their green credentials. Airlines are working smarts to develop jets of biofuel. Airlines should enter the partnership of environment with the builders of aircraft for eco-friendly aircrafts, quieter takeoffs and landings, substantially decrease the impacts of the environment management (Hong, 2014). The table above shows the financial ratio of the Cathay Pacific and the financial performance of the company that has improved in terms of the company's profitability. In the last 3 years, 2013 to 2015, the profit of operation of the Cathay Pacific have gradually increased. In 2013, the ratio of the profit of operation for the Cathay Pacific was 5 and improved to 8. In 2014 and 11 in 2015. It can be seen that the profit increment of the company in 2015 was advanced than in the year 2013. The change in the ratio of net profit of the company in last three years was 16 Results 2015 2014 2013 Revenue 103, 000 106,000 100,484 Attributable profit to the Cathay Pacifics shareholders 6,000 3,150 2,620 Earnings 150.5 90.0 66.6 Dividend 0.60 0.40 0.22 Margin of profit 5.9 3.0 2.6 Funds attributed to the Cathay Pacifics shareholders 48000 52000 62,888 Net borrowing 43000 44000 39,316 Funds of shareholders per share 13.0 14.0 15.9 Equity ratio or net debt 0.88 0.84 0.36 Table 2 above shows the performance of the Cathay Pacific for the last three years(Olegario, 2012) The improvement in the performance of the group in 2013 was large because of the reinforcement of passengers corporate and the constructive impact of the presented measures in 2012 to guard the corporate against high jet fuel charges. The business of cargo was still affected by weak demand and strong competition, though there were some improvements that occur seasonally in the last quarter of 2013. The business was constantly affected by the high constant prices of fuel. The share of the profit from the subsidiaries of non-airline and from the associated reduced to HK $781(Organisation, 2016). In 2014, the corporate was influenced by increased fuel prices, decreased return of passengers, sustained witness and capacity in the cargo air market. The corporate was typically best in the half of the year than in the first year. The demand of the passengers was steady with the great demand in the summer periods and peak of Christmas. After the extended weakness period, cargo demand started to increase in the summer 2014 and becomes strong in the fourth quarter of the year, which is the cargo period peak. The business advanced from fewer prices of fuel in the fourth quarter but was offset partially by the losses of fuel hedging(PETER, 2017). The performance of the 2015 group was good compared to the group of 2014. The airline advanced from the low prices of fuel. The great load of the passenger in the first half of the year was the same in the second half and shows the great demand of the economy class. The class of premium was not on demand as the routes of long haul. The demand of the cargo was under the pressure in the quarter of the year and also weak in the second half the contribution from the associate of the company and the subsidiary groups also increased(PediaPress, 2015). The installation of the new seats of business class of the Boeing and Airbus long-haul aircraft was finished in 2013 and the long haul business class seat on Boeing 747-400and Airbus A340-300 aircraft was improved. The fitting of the new economy class seat on the long haul Boeing and the Airbus aircraft was finished this year. The premium economy class was ready on the aircraft of 85 in the year 2013. New systems of entertainment and monitors of touch screen were installed in the economy class in the aircraft with regional seats of business class. Video and audio on the demand were available for the passengers through private monitor TV, classy glassware, crockery, and cutlery were introduced(Press, 2014). The lounge of the first class and the wing at the intercontinental airport of Hong Kong was reopened following the wide restoration. There was a new list of options at the haven, a new inn and restored bathhouses with bath and shower amenities. A fifty daily flight to London were added and their demand has been very strong and weekly services were also introduced. The centre for IT innovation was introduced in this year and mobile fast to simplify boarding and check-in. The electronic system for retrieving, recording and maintenance of aircraft and many pages were converted in the format of electronic(Research, 2016). In 2014, the restored lounge was opened at Penang international airport. Streamed digital magazines and newspapers were given to the passengers in the lounges in Hong Kong international airport. Cathay Pacific introduces services of daily to Doha and Qatar Airways, also the networks were reorganized in the Middle East and the flight to Abu Dhabi was stopped and improved the scheduled to the routes of Middle East. Daily services were introduced to network, Manchester, Zurich and Dusseldorf. Dragonair stated going to Penang as the Cathay Pacific stopped. The airborne trial of the enabling technology of aircraft and the system of ground stated in 2014, the technology facilitates the working practices improvement and reduces the operation costs(Research, 2016). Live television channels, was launched for the passengers to stay well-informed of the worldwide newscast, sporting from the skies and extended access to the cheap connectivity of great speediness for passengers in each cabin. The passengers were able to surf the internet and stay in touch with individuals on their private diplomacies(Press, 2014). The services of chauffeur-drive were expanded across all network, carrying out about one million trips in 2014, and carrying 23% more first-class customers from and to the airport compared to 2013. At the airport, practice planned holes-in-the-wall were coupled with software to restore the check-in procedure In 2015, the mobile application was introduced that enabled the blocking of the flight on the mobile phone and also the content of the website of the airline was improved this year. Catering system of cloud-based was introduced to improve the efficiency and productivity and facilitate the catering improvements in the future. Tablets were given to the cabin crew of the airline to provide the information that gives more personalized and consistent experience of travel to the passengers. Bag drop of self-service and facility of kiosk tagging bag were introduced and new systems were established to replace the system of booking, also the system that deals with the passengers complaints were introduced. The app was launched for iPad and iPhone, to enable consumers to accomplish each feature of their tourism with the Cathay Pacific whether the reservation, meals and seat selection(Vicky, 2017). Comparisons of the financial performance of the Cathay Pacific in the year 2013, 2014, and 2015 Operating statistics Currency 2013 2014 2015 Available tonne kilometres Million 26,259 28,440 30,048 Available seat kilometres Million 127,215 134,711 142,680 Revenue carried passengers 000 29,920 31, 570 34,065 Passenger load factor % 82.2 83.3 85.7 Yield of passenger Cents 68.6 67.3 59.6 Mail and cargo carried 000tonnes 1,539 1,723 1,798 Mail and cargo load factor % 61.8 64.3 64.2 Mail and cargo yield HK$ 2.32 2.91 1.90 ATK with fuel HK$ 3.70 3.68 3.15 ATK without fuel HK$ 3.16 3.13 3.06 Utilization of aircraft Hours per day 11.8 11.9 12.2 Performance of on time % 75.5 70.1 64.7 Average fleet age Years 9.3 9.1 9.1 emissions of GHG Million tons of CO2 e 15.5 17.1 16.4 emissions of GHG per ATK Grammes of CO2e 589 576 569 Rate of lost time injury Numbers of injuries per equivalent to 100 full-time employees 4.84 3.67 2.81 Table 3 above shows the financial performance of the Cathay Pacific airline for the last three years(W, 2013) Passenger revenue in the year 2013 rises to HK$ 71,826 million by 2%. The capability reduced by 1.5% because of the reduction of frequencies of long haul in 2012 and accelerated the boing retirement. Capacity increased towards the end year as the frequency restored and other ways were presented. The factor of load improved to 82.2% by 2.1 %. Yield increased by 1.8% to HK68.5 cents. The demand of passengers was very strong on the routes of long haul in every travel classes(Warren, 2015). The business of cargo has been influenced by low demand since 2011. The revenue of cargo was HK$23,663 million a decrease of 3.6% when compared to the performance in 2012. Making ad-hoc cancellation of flight and reducing the schedules of freight helped in the carriage of more cargo in the passenger aircraft. The price of fuel of jet accounts for 39% of the total cost of operation in 2013. The groups fuel in 2013 reduced by 4.6% as compared to 2012 as an outcome of outline measures of 2012 like changing the schedule, capacity reduction, older withdrawal and less efficient aircraft(Young, 2014). The revenue of the passenger group for 2014 improved to HK$ 75,734 million by 5%. Capacity rises by 5.9% because of the establishment of other routes and raised regularities of available routes. The factor of the load improved by points of 1.1 % to 31.6 million. Yield reduced to HK 67.3 cents by 1.8 percent. After the longtime of weakness, the demand for cargo improves in the summer of the year 2014 and become so strong in the fourth quarter of the year. The revenue of the group cargo rises to HK$25,000 million by 7.3% compared to 2013. In 2014, the cost of fuel rises by 0.7 percent compared to the previous year, importantly below the cargo and passenger capacity increase of 5.9 and 10.4 percent. The consumption of fuel was high because many flights were being operated but this problem ended by the introduction of aircraft of less fuel efficient(Airways, 2017). Overcapacity in the market cargo put the compression on the first years rates. The rates improved in the second half due to the demand improve or the shipment from the mainland China and Hong Kong. The carried tonnage rises by around 12percent compared to the previous year. The revenue of the passenger group in 2015 was HK$ 73,000 million, a reduction of 3.5 when compared to 2014. There was the increase in capacity because of the introduction of the new route and the frequency increase in the routes. The load factor increased by 2.4% to 85%. Stiff competition, a reduction in the surcharges fuel, unfavorable currencies and the fact that the Hong Kong was used by the passengers to connect put the downward pressure on the yield that reduced by 11 percent(Airways, 2016). The revenue of the cargo group in 2015 was HK$23,120 million a reduction of 9 percent compared to 2014. Cargo profit in this year was realized because of the low fuel price that means low surcharges of fuel that affects the yield of the revenue. This also means the more capable of the market. The cargo demand was high in the first quarter of 2015 but weak from that period until its end. The demand for the shipment to the Europe, exports of the cargo from Zhengzhou, Chongqing, Chengdu, and Shanghai was high. The revenue of 2015 from the sources in the dollars of Hong Kong was influenced by the weakness of the Renminbi. There was high demand for the shipment of the parts of electronics and perishable goods to Vietnam(Doole, 2015). Conclusion Cathay pacific was among the founding members of the huge alliances of Oneworld, providing them with the opportunity to codeshare with other good airlines like British airway and flybe. Passengers can check the services of the Cathay pacific online through the mobile or at the airport. Seats can be booked in advance for the passengers flying in the business class or the first class. The company is known as the best in terms of services, their four classes of travel are the first class, business class, premium economy and economy class. According to the performance of the company for the last three years, performance of 2015 is better than other year because of the invented technologies and services in the year. Pestle analysis helps the company to know how they operates and also SWOT provides the strength and weaknesses and how they can be handled. Bibliography Airways, C. P., 2016. The Cathay Pacific Pictorial History of Aircraft. Berlin: Unicorn Books, . Airways, C. P., 2017. Cathay Pacific Submission in Support of Its Application to Operate a Service from Hong Kong to Tokyo/Honolulu/Vancouver/Seattle/San Francisco/Los Angeles and Vice Versa. Mumbai: The Company. Diane, B., 2011. Cathay's Alliance Poses Threat To Rivals Among Asian Airlines. London: Wall Street Journal. Dissertation, O., 2014. A Study of Quality Circle of Cathay Pacific Airways Ltd. Perth: Open Dissertation. Dissertation, O., 2015. Crews Facilities Complex for Cathay Pacific Airways. Michigan: Open Dissertation . Doole, I., 2015. Strategic Marketing Decisions in Global Markets. Michigan: Cengage Learning EMEA. EMEA, C. L., 2013. Strategic Marketing Decisions in Global Markets. Colorado: Cengage Learning EMEA. Eva, 2015. Cathay Pacific Airways. Toledo: University of Hong Kong. School of Business. General Books LLC, 2016. Cathay Pacific. Perth: General Books LLC,. Hong, U. o., 2014. Crews Facilities Complex for Cathay Pacific Airways at Chek Lap Kok Airport. Colerado: University of Hong . Jim, L., 2013. "Flashback Cathay Pacific Summer 1979 Boeing 747 operations". Colorado: Routes Online. Joanne, C., 2014. "Cathay Pacific Net Nearly Triples". Moscow: The Wall Street Journal. Ka-Kan Erico Chan, 2017. Changes in Cathay Pacific Airways. Mumbai: BiblioBazaar. Kong, U. o. H., 2014. A Study of Quality Circle of Cathay Pacific Airways Ltd. Perth: University of Hong Kong . Limited, C. P. A., 2016. Cathay Pacific. Hong Kong: Cathay Pacific Airlines Limited. Neil, D., 2012. Cathay Pacific, Hong Kong Airport Become Biggest for Freight. Hong Kong: Businessweek. Olegario, C., 2012. Cathay Pacific Flight 780. Mumbai: Ject Press. Organisation, U.-P., 2016. Cathay Pacific and Dragonair. Moscow: University-Press Organisation. PediaPress, 2015. Cathay Pacific. Colorado: PediaPress. PETER, C.-P., 2017. A Study on Cathay Pacific Airways'. Paris: Open Dissertation. Press, C. U., 2014. Hong Kong Under Chinese Rule. Mumbai: Cambridge University Press. Vicky, S.-F., 2017. A Comparison of Financial Performance Measures Between Cathay Pacific Airways Ltd and Singapore Airlines. Perth: BiblioBazaar. Warren, F., 2015. Cathay Pacific. Michigan: Harvard Business . Wendy, L., 2013. "Cathay Pacific's Tyler doesn't expect recovery soon". Berlin: Bloomberg L. P. . Young, G., 2014. The Story of Cathay Pacific Airways. Toledo: Faber Faber.