Name of case

Texas Instruments (TI), a high-tech semiconductor giant, gunning for the technology boom, went up like a rocket, and proceeding in the wake of the technology bust, came down like the stick. The business free fall jolted TI. Its giant feet, it figuratively reduced, to fit in their customers’ shoes. Fitting in their shoes is renewing customer awareness, and walking in them is focusing on their happiness. BTS USA, a global supplier, trained the TI’s executives and managers in learning how to walk toward the customer-centric direction. Ironically, the quickest walk from TI to its customers is on that road that threads through the heart of the front-line employees – the ones that should have walked first in the customers’ shoes. Review/Analysis of the Case The nostalgic expression â€Å"customers waited in line† conjures up a unique image of a cross of Pied Piper and Lady Luck, both legendary personifications of power and fortune – the twin business goodies coming out of the technology boom. At its height, TI had its hands full of such goodies. The Pied Piper’s power was in his magic pipe that lured rats to follow him in a long line. TI needed a jolt to wake up to the call of those customers that waited in line who, unlike Pied Piper’s rats, were people with human wants and needs to satisfy. TI needed a jolt to wake up to the call of its Lady Luck who, in the wake of the technology bust, was running out of luck. Then, BTS USA, a global supplier of computer-based simulations of learning, came in and played the role of a hero. The Training and Development play was a typical example of a book-line theory put on a real-life practice. That is, an external change (technology bust), stirred an organization (TI), that egged on a problem (dissatisfied customers), which required a consultant (BTS USA), in carrying out the following basic process (training and development): Diagnosing needs, gathering data, planning actions, building teams, developing groups, and conducting evaluations (Davis, 1981, p. 261). Analysis of Findings In real world, TI would need all pair of hands to give its customers a lift, and all pairs of feet to walk in their shoes. To satisfy customers, product quality and price should meet their expectations, and services should match their perceptions. Product quality and price is performance-driven while customer service, on the other hand, is behavior-driven. Training and Development seems to emphasize behavioral processes rather than job performance (Davis, 1981, p.271). The pairs of hands and feet – that produce products with quality and price the customers expect – belong to the front-line employees. Therefore, their level of training priority must be stamped: High. Recommendations TI would achieve competitive advantage in real world by totally satisfying its customers. It would require organization-wide changes that would transcend major traditional turfs with diverse conflicting goals: Marketing aims at increasing volume, Production, minimizing cost, and Finance, maximizing profit. Amid the radical change, Training and Development, according to Davis (1981, p.257), plays a vital role as a â€Å"change agent† that breaks through, if not breaks down, the organization’s turfs, stimulates sweeping changes across-the-board, at the same time, rolls those turfs together into one harmonious work force. Summary and Conclusions TI’s ultimate climb to the top must be steered with durable ROI at the bottom. What awaits TI at the summit is a highly coveted business trophy – customers-waiting-in-line reality. To earn such trophy needs no magic from Pied Piper and Lady Luck. TI must only enlist all pairs of corporate hands in a â€Å"Total Customer Satisfaction Boot Camp.† After fitting up to great shape, all the pairs of corporate feet would be let loose to walk in their customers’ shoes. Walking together hand-in-hand while commanding a view of the top, TI’s climbers and their customers alike, would loudly cheer, â€Å"We’re Number One!† References Davis, K. (1981). Human behavior at work: Organizational behavior. Arizona. McGraw-Hill, Inc.

Keats’ presentation of time Essay

Compare and contrast Keats’ presentation of time, transience and mortality in â€Å"Ode to Autumn† with that in â€Å"Ode on a Grecian Urn and â€Å"Ode to Nightingale†Ã‚  During the period of 1814- 1820 Keats was at his most successful throughout this time he wrote both of his major poems â€Å"Ode on a Grecian Urn† and â€Å"Ode to a Nightingale†. Another flourishing poem of his was â€Å"Ode to Autumn† which he wrote shortly before his death. In this essay I will be addressing many areas, clarifying Keats’ thoughts and feelings. To do this I will compare and contrast the way in which Keats presents time, transience and mortality I will then explain how this idea is a delusion and how Keats realises this. To conclude these ideas I will find evidence for resolution to this point in â€Å"Ode to Autumn†.  Keats is very conscious of mortality for the duration of both â€Å"Ode on Grecian Urn† and â€Å"Ode to a Nightingale† because Keats feels this apprehension he tries to escape by imagining immortality. Keats writes â€Å"struggle to escape† (line 9) in â€Å"Ode on a Grecian Urn† and this reveals Keats is questioning himself, along with why he cannot escape the thought of eventually dying. Many emotions are expressed while he goes through this experience. Keats feels very envious of the nightingale and this is shown in â€Å"tis not through envy of thy happy lot† (line 5). Keats wants to escape from this depression and also the knowledge of mortality. The main idea of this escapism shows Keats trying to go back to the state of Innocence; he may feel that he wants to be able to enjoy his life with his brother again and to also not have to worry about life’s troubles. In â€Å"Ode on a Grecian Urn† and â€Å"Ode to a Nightingale† envy can be linked to escapism, as Keats feels this envy he gets led to wanting to find escapism. In â€Å"Ode on a Grecian Urn† Keats writes â€Å"Thou foster-child of silence and slow time† (line 2) this may suggest that Keats is envious of the figures on the urn and how they are still able to enjoy their child hood and also their child-like innocence. Keats enjoys being around the figures on the Urn and also seems to associate them with beautiful people and this is shown in this quote where he describes them as â€Å"happy, happy† (line 21). Since this feeling he may envy the thought of the figures on the urn being immortal, Keats does not actually know whether these people are immortal but he thinks that is the case. This is because he may feel that mortals cannot be happy with the thought of eventually dying and as these figures appear happy they therefore must be immortal. There is similar situation in â€Å"Ode to a Nightingale† the atmosphere starts to become rather intense and Keats then quotes â€Å"away, away!† (line 31). Keats is desperate to follow the nightingale, he even considers following it and flying away with it. Keats thought that originally he would be left with a feeling of ecstasy whereas he was left with feelings of emptiness. In â€Å"Ode to Autumn† Keats no longer feels the need to be envious of other things. He now feels that all he can do is ask questions for example â€Å"Where are they† (line 23), Keats unfortunately does not know the answers but he still seems content with asking the questions.  Throughout these three poems Keats has been excessively trying to seek resolution and emotional fulfilment. Unfortunately he cannot find either in â€Å"Ode on a Grecian Urn† nor â€Å"Ode to a Nightingale† whereas he does in â€Å"Ode to Autumn†. In â€Å"Ode to a Nightingale† Keats writes â€Å"Do I wake or sleep?† (line 82) as well as â€Å"was it a vision or a waking death?† because he is searching for these emotions all he feels is that he can do is ask questions and this is because he has no answers for why he cannot seek and successfully find emotional fulfilment. In â€Å"Ode to Autumn† he finally finds what he has been looking for, emotional fulfilment, Keats says â€Å"lives or dies†. He shows that he has found resolution whilst also realising the longer he lingers over the past the more he will miss the present time.  This I called ‘carpe diem’ Keats is no longer bitter and now knows how to appreciate the future and accept his fate. Keats’ imagery ranges among all our physical sensations: sight, hearing, taste, touch, and temptation etc†¦Keats repeatedly combines different senses in one image, which is, he attributes the traits of one sense to another. This imagery performs a major functions in the two poems â€Å"Ode on a Grecian Urn† and â€Å"Ode to a Nightingale†; this is the combining of senses normally experienced as separate experiences. The images could be the ability to sympathise and humanize natural objects. Many examples of this mainly appear in â€Å"Ode to a Nightingale†- for example â€Å"In some melodious plot of beechen green† (line 8/9) this combine sound â€Å"melodious† and also sight â€Å"beechen green†. In stanza 4 there is an excellent use of imagery â€Å"but here there is no light â€Å". Keats then goes on to say â€Å"Save what from heaven is with the breezes blown† (line 39) this is useful as it the image describes light filtering through leaves moved by the wind. The effect that this has is to show that Keats is feeling that death and the thought of eventually dying is draining all the good things out of life.

Gender Is The State Of Being Male Or Female Essay

Sex is biological, determined by factors such as how many chromosomes a person has and genitalia. Gender is the state of being male or female, it is a social construct. Transgender is a person who identifies or expresses a gender identify that differs from the one that corresponds to the person’s sex at birth. Also, a hermaphrodite, is a person having both male or female organs or other sexual characteristics are faced with nature of gender, sexual identity, and what makes up one’s sense of self. A person’s ability to make a choice is defined by the amount of control over the situation. Therefore, one’s gender is a choice. Most people identify with the gender that is aligned with their biological sex, but some people decide to identify with the opposite gender, both or neither. Therefore, one may feel the need to make their physical parts match what is inside their head resulting in sexual reassignment surgery. â€Å"Society views gender as a rigid, innat e thing† (Garner 33). Since one cannot change how they feel inside, a person may change their given gender. There is a narrow understanding of gender. Many people are under the assumption that one is mentally ill, however one wants to make the decision for themselves. First, the Choice Theory was developed by Dr..William Glasser allows one to gain a perspective on the topic of gender roles and gender identity. â€Å"Choice Theory sees almost all human behavior as being chosen† (qtd. in Gardner 31). One is motivated internally, notShow MoreRelatedGender Is The State Of Being Male Or Female?2063 Words   |  9 PagesWe’ve grown up in a society where gender has always been an issue, and quite possibly always will be. Unless we start to entirely alter our thoughts and begin to view gender for what it is and not what it’s been portrayed to be for many years there will not be any change. Can we accomplish something like changing our thoughts to believe in something that’s different from what society has taught us? Sure we can. Gender defined is â€Å"the state of being male or female†. It’s as simple as that. WhyRead MoreEssay Ethnicity and Female Equality: A personal Opinion1529 Words   |  7 Pagesethnicity and gender on female status in the United States. Equality for females and males is influenced by ones ethnicity, by the media, by stereotypes, and by the myth of equal rights. The research methods that will be used for this essay will be only the personal opinions of the author of this essay. One believes that the findings of this essay will show that ethnicity and media generated stereotypes influence gender roles and that inequality for females is a fact of life. Ethnicity and Female Equality: Read MoreFemale Students Pursuing Science, Technology, Engineering, Or Mathematics Essay1670 Words   |  7 PagesThe number of female students pursuing science, technology, engineering, or mathematics (STEM) majors in US colleges has been on the increase, even though male dominance persists, particularly in the upper levels of STEM careers. Male and female students at the elementary, mi ddle, and high school levels leave school equally prepared to pursue STEM majors at the college and university levels. However, fewer females tend to pursue these majors. Female students are less likely to indicate intentionsRead MoreSocial Implications Tied to Gender in the United States Essay1707 Words   |  7 PagesThe term gender acts as a basic biological means of dividing and classifying men and women. Even though being biologically male or female merely means one has the corresponding reproductive parts, there is much more to gender than this. Within the United States, being male or female comes with many social implications and expectations. The issue of gender is so powerful that it has become an organizing construct for national development. A popular, though controversial method for dealing with genderRead MoreWhy The Gender Pay Gap Essay1692 Words   |  7 PagesVincent (2013) provides a quantitative and qualitative analysis on why the gender pay gap exists in Canada by researching, studying, analyzing, and interpreting over 39 different sources of Canadian micro data and finds that the gender pay gap has decreased over the years but still persists even in younger generations, less than a third of the pay gap can be explained through females over-occupying lower sector jobs, women placing a larger emphasize on non- monetary related aspects of a jobRead MoreBeing A Male And A Female Essay1747 Words   |  7 PagesIndira Ghandi were all powerful female leaders from their respected countries. 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According to a study conducted by ChristianneRead MoreIs It Really Just A Boy Thing?1307 Words   |  6 Pageswidening achievement gap between male and female students. It has been debated for more than a decade of why male students are falling behind in the educational system. There is significant evidence to believe that this is a phenomenon. However, there is not a concrete answer as to why male students are lacking academically. This leads to two possible lines of thinking about gender gaps: Either they represent the innate biological differences in males’ and females’ abilities, or they represent theRead MoreThe Hierarchy Of Gender Is An Issue That The Entire World Has Faced For Many Years954 Words   |  4 Pages The hierarchy of gender is an issue that the entire world has faced for many ye ars. In the United States, there is a large problem with women being represented in politics. This can be traced back to how children are placed into different hierarchies of males being masculine and females being feminine through their clothes, toys, and more. However, the issue is also caused by the media’s portray of female politicians in comparison to male politicians. The media’s reporting of the 2016 presidentialRead MoreRoles And Roles Of Gender Roles Essay985 Words   |  4 PagesRoles in gender has to be determined before we are even born. Once a child’s sex is revealed, he or she will be placed into certain roles. Before we are even determined to be a male or female, we received 23 chromosomes from each parent. Of the 46 chromosomes, 45 are unisex. It is not determined until the six week which chromosome takes over and determines the sex of the child. As children get older, it becomes noticeable the differences that occur. It has been shown that wome n will mature quicker

The Challenges Of Math And Science Classes Essay - 968 Words

Creativity is in all of us often we failed to see it. We think art, design, and marketing are creative. However, creativity lies in every field that you are curious in. There is no definite space that creativity exists in. Obviously, this idea struck me later. I also thought a creative person was the one who could compose rhyming poems and stories, who could draw beautiful pictures, or who could sing and dance effortlessly and I also wanted these skills, but it was impossible. Later, I found out, I was creative too. I enjoyed the challenges problems in math and science classes. And thinking to solve a problem in various ways is also being a creative. Hence, creativity can be learned in the fields that you are curious in and not from sitting in a lecture, but by learning and applying creative thinking processes. Children are more creative than adults. I too was creative when I was young. In Nepal, we rarely wrote creative pieces. Most of our English syllabus included short/long questions answers from the chapters. The first creative writing I recall is the one from third grade. We were given the assignment to describe our home. I went little overboard and described that I had the magical tree whose leaves taste like candies and had four peacocks that would dance in the backyard. I will always remember this unique writing. If I got the assignment like this now, it would be boring as I will focus on the rules and regulations. I will try my best to be inside the margin whichShow MoreRelatedThe Challenges Of Math And Science Classes Essay1169 Words   |  5 Pagespictures, or who could sing and dance effortlessly. I attempted to be creative several times. They were dull and lifeless. I now recognize my creativity is in STEM fields rather than in arts and humanities. I have enjoyed the challenge s problems in math and science classes. And thinking to solve a problem in various ways is also being a creative. However, the school has a huge impact on choosing it. In Nepal, schools rarely conveyed us towards the path of creative writing. Most of our English syllabusRead MoreHigh School For The Adult Learning Environment Of A Community College Essay1249 Words   |  5 Pagesalso a monumental challenge for any High School student who chooses to take part in the program. The challenges include leaving the rigidity and comfort of the High School for the adult learning environment of a community college, becoming a more active participant in one’s own learning, working hand in hand with students and staff of all ages and backgrounds, and more. Making the decision was very intimidating. Specifically, I was intimidated by taking college level math classes, as all throughoutRead MoreUsing Video Games in the Classroom1407 Words   |  6 Pagesfor a wide variety of different subjects, ranging from math, to science, to english and even in foreign language classes as many games that are made in different countries are in that countrys own langu age. Of Course games are almost always translated into different languages so that people worldwide could play them but a foreign language teacher wouldn’t find it too difficult to get ahold of a copy of a game in a foreign language. Music classes such as band or choir could even use video games suchRead MoreA Research On Stem Education886 Words   |  4 PagesScience, Technology, Engineering and Mathematics or STEM is critical to the future. STEM is everywhere and it is shaping our everyday experiences. Coming from a STEM focused high school I believe STEM is a very important educational tool to be implemented in the school systems and the earlier the introduction of the STEM teaching the better. I graduated from Hoover High School in Des Moines, Hoover is the leading STEM school in the state of Iowa (DMPS, 2015). Hoover has now set up new classroomsRead MoreAutobiographical Essay985 Words   |  4 Pagesexcited about school and made me want to learn. My education in Russ ia was cut short, however, when we moved to the United States. In the United States, education is a bit different from Russia. I immediately noticed that I was not challenged in math. In first grade in Russia, schoolchildren were learning multiplication, while first graders in the U.S. were still on addition. Naturally, I was disinterested in some parts of school, but learning English kept me considerably busy. Our family movedRead MoreThe Career Oath Of Forensic Meteorology868 Words   |  4 Pagescourt case? 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School is where they were inspired and pushed to their limits. â€Å"The challenges of studying various subjects, completing homework, forming new ideas, participating in extracurricular activities, and making friends are part of the common heritage of an American education shared by everyone—including our Presidents† (â€Å"SchoolRead MoreMy Career Goals For The Field Of Engineering1564 Words   |  7 PagesE2/MITES/MOSTEC ESSAYS 1) What are your career goals? How might E2/MITES/MOSTEC help you attain these goals? I currently have several skills in many aspects in the field of engineering. Most of these skills are in the area of computer science with languages such as Java, C#, HTML, and JavaScript. 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For instance, I started school in the US at age twelve, eighth grade, and was placed in college prep classes, even though English was my second language. Fortunately, I had the opportunity to travel and study in different countries like Afghanistan, India, and Yemen. The excellent schooling system of these countries, although they were considered third world countries in the eighties, had prepared me for a higher level of education. My academic challenges started when I took

Criminology Crime And Crime - 1123 Words

Gangs have been exceptionally violent in recent years. Criminology, in respect to gangs, refers to the acts of violence and theft conducted by gangs, which are also prohibited by the law and law enforcement bodies. Legislators have created laws and strategies that have been very fundamental in tracking down gangs. Criminal experts state that the key to curbing criminology among gang members is finding and understanding the manner in which they work, as well as looking at the methods they use during their operations. This paper analyzes the aspect of criminology as it pertains to gangs within the context of sociological perspectives. It goes on to elaborate on why this issue is an emerging topic of concern in modern societies. This paper further uses various theories and theorists to enrich the analysis of this topic. Linda Schmidt is a criminology expert and FBI agent in the department of community outreach in Ohio, who has worked and solved many cases in street gangs. She has tirele ssly worked on issues involving street gangs. Through her experience and expertise, she provides rich insights regarding gangs and how the police should be trained to deal with gangs. She provides views on gang-infested neighborhoods, working with members of gang groups in schools, courts and prisons. She has also provided training for community groups, educators and law enforcement officers. Considering criminology in the context of gangs, Schmidt suggests that the first step towards havingShow MoreRelatedCrime And Crime : Criminology And Criminology1211 Words   |  5 Pages Crime choice theory, often referred to as environmental criminology or ecological criminology, is a branch of criminology that was supposedly started by the classical school’s Cesare Beccaria. As with many theories, it has evolved with time, but the basics of it have stayed much the same throughout time. Crime choice theory can relate through other theories such as; routine activity theory, environment al criminology, situational crime prevention and crime prevention through environmental designRead MoreCriminology : Crime And Crime1410 Words   |  6 PagesCriminology is defined by the book Criminal Justice: A Brief Introduction, which was written by author Dr. Frank Schmalleger, Ph.D., as â€Å"the scientific study of the causes and prevention of crime and the rehabilitation and punishment of offenders† (Schmalleger, 2006, p. 20). People look at criminology in a big concept of criminal prevention but criminology in itself carries a wide variety of functions in treating crime and providing punishment to those who commit crimes. Crime increases when theRead MoreCriminology and Crime2697 Words   |  11 PagesLeanne elcoate – M00311408 | CRM2350 – Crime in Late Modernity | To what extent could it be argued that crime is seductive? | | Alice Savoja | | Word Count: 2477 | To what extent could it be argued that crime is seductive? To what extent could it be argued that crime is seductive? Throughout this essay I will be discussing contemporary theories that support the idea crime is seductive and contemporary theories that disagree. According to the Oxford Dictionary the definitionRead MoreCriminology Theories and Capital Crimes1182 Words   |  5 PagesCriminology Theories and Capital Crimes: As part of the distinct aspects of criminal justice policy, the different criminology theories have significant impacts on the criminal justice system. The different theories of crime are used to explain criminal justice policy and the criminal justice system. These theories were developed by different people in attempts to explain criminal justice. In addition, criminological theories assist is shaping the societys reaction to offense in relation to preventingRead MoreCriminology : Crime And Deviance1705 Words   |  7 PagesKelsie Rumsey Brian Wolf Sociology 260: Crime and Deviance May 7, 2017 Double Jeopardy The criminal justice system isn’t perfect, much like any largescale system it has its flaws. Sadly, some of the criminal justice system flaws are bigger than others and the smaller ones don’t get any attention from the public and go unresolved. That is not to say that all the problems with the criminal justice system shouldn’t be dealt with, but some of the problems aren’t even being considered. A problem thatRead MoreCriminology is the Scientific Study of a Crime1026 Words   |  4 Pages The definition of Criminology is the scientific study of crime, as a social phenomenon of criminals, and penalty treatment (Citation Required). 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Assessment of Environmentalist Approaches to Energy

Question: Describe about the Assessment of Environmentalist Approaches to Energy. Answer: Introduction: In the contemporary era of growth as well as economic development, it is evident that human kind is going to face a greater crisis regarding the energy resource in the next century. As the human population of the world is increasing in a geometric progression, it is being assumed that the world population will be double of the current 7 billion by mid-century. This scenario will evidently augment the usage of energy as well as its resource. In this context, various environmentalists are emphasizing mostly on two approaches to deter this crisis. The approaches include moving to sustainable energy sources while maintaining market economy and reducing the usage of non-renewable source by reduced energy use. The article focuses on assessing both of the approaches regarding energy usage along with indicating most effective approach for the humankind. Discussion: It is evident that energy is one of the most imperative necessities of humankind in the current advanced world. It can be considered as the key driver of economic development, which is the key tool of sharing prosperity in to the society and thereby reducing poverty. In addition to that, social development such as health and education is also highly depended on the access of energy. Globalization has enabled the humankind to access most of the resources for generating energy, albeit the resource endowments immensely varies from country to country as do the cost of energy supply (Knopf, Nahmmacher Schmid, 2015). Due to this particular scarcity of energy resources the world experiences a scale of variation in the domestic market, regional trade and collaboration prospect as well as infrastructure development prospect. It has been observed that the potential energy supply cost is immensely low in the highly developed nation. Figure 1: Energy dependence of the countries (Source: Edenhofer et al., 2013) It has been identified by various extensive studies that the developing countries are continuously experiencing a pressing concern regarding the achievement of reliable power supply. It can be observed from the latest report that the majority of the developing countries faced an exceeding demand of base-load electricity in comparison with the supply. The energy deficit has been noted to be around 7% in all of the developing geographic regions (Hinrichs-Rahlwes, 2013). The power deficit is affecting these countries to such an extent that it causes regular brownouts as well as blackouts and thereby huge amount of economic losses. In this context, it can be seen that majority of the Sub-Saharan African countries are forced to pay a high cost of electricity, which thereby reduces the affordability and basic energy needs of the general population. Figure 2: Energy consumption of the countries (Source: Podobnik, 2015) In order to eliminate these imperative crises such as poverty of energy as well as energy service delivery crisis, the environmentalists have considered undertaking the most sustainable approach to energy so that the entire globe can be prosperous without any hindrance. The majority of the environmentalists are inclined towards the usage of sustainable sources of energy, which will evidently decrease the importance of non-renewable energy sources. The advancement of technology has evidently increased the applicability of this policy of energy generation from renewable sources (del Ro Cerd, 2014). According to the traditional definition, the renewable energy refers to the energy, which is generated from the renewable resources that can be replenished within the human time scale. These resources are waves, sunlight, tides, wind, geothermal heat as well as rain. It is common knowledge in the current time that renewable energy sources are capable of decreasing the dependence on the fossils fuels. Therefore, it can also be assumed that the renewable sources can limit the environmental impact caused by the conventional energy generators. In this aspect, it has been noticed that the majority of the effectiveness of the global economy is evolving around the energy efficiency as well as sustainability. Therefore, most of the political decision makers are greatly considering the approach to use the renewable energy. Despite the strong support for the usage of renewable energy sources, it can be identified that the cost of the energy generation, as well as supply, is quite high. The high cost always has been a key factor that limited the implementation of renewable energy practices (Cerd del Ro, 2015). The major concerns that have been identified are the implementation of highly expensive technologies as well as costly operation and maintenance pro cess. The major factors considered as integral part of the energy generation processes are scalability, commercialization, substitutability, material input requirements, intermittency, water, regulation of receding horizons as well as energy return on investment and energy density. The renewable sources must have the capability to supply a certain amount of energy within a specific period. In order to switch from conventional energy sources to the renewable energy sources, a huge altercation in the infrastructure will be needed. Thus, it can be easily assumed that the renewable energy cannot be used as a substitute for the conventional energy source within a short notice. The renewable energy sources are considered as the low-density carriers of energy (Lopez-Pena, Perez-Arriaga Linares, 2012). Therefore, the renewable energy sources will need a higher amount of units in comparison to the conventional sources of energy. Considering these factors the social scientists have been able to ide ntify several critical barriers that would be a major factor for the efficiency of renewable sources. In order to compete against the conventional means of energy generation, the renewable energy sources must overcome a couple of most important barriers which are lacking economic scale as well as undeveloped infrastructure. Being the most expensive means of energy generation process the renewable energy generally requires a large amount of fund to develop the primary investments (Fagiani, Barqun Hakvoort, 2013). It has been observed that the early years of renewable energy generation consists of an increasing investment series. These investments have major aspects, which are described below: Prospecting: In order to initiate the renewable energy generation process the authority must unearth the most acceptable sites. In this context, the sites must be with good resources and lines of transmission. Permitting: The conventional energy generation process consists of several issues, which are quite common and the review system is quite straight forward. Moreover, the renewable sources produce new types of issues that demand innovative review system (Cho Kim, 2015). Marketing: As the conventional energy is highly available in the market and the general population is quite familiar with the usage of energy, the authority has to convince the citizens to switch their energy type from scratch. Installation, maintenance, and operation: In the context of implementing the renewable source, the authority must employ a highly trained workforce in order to install, maintain as well as operate the technological aspect of the renewable energy process (Amigues, Le Kama Moreaux, 2015). Despite these crucial concerns, it can also be identified that the mass production of the energy technologies can be highly effective for reducing the cost of the renewable energy process. In this context, it has been observed that price of the photovoltaic has been decreased up to 20 25 percent in the last two decades. Moreover, it is assumed by the professionals that it can be reduced up to further 20% with the increase of production. In addition to that, various studies have indicated that energy efficiency policies undertaken by European countries have effectively reduced the cost of the renewable energy (Shaddel Shokouhian, 2014). This crucial example further raises the debates to the approaches to use of conventional energy source and renewable source. It presents the evidence that the renewable energy has the potential to compete with the conventional energy sources in terms of price and effectiveness. The major advantages and disadvantages of renewable energy have been depi cted in the following table. Type of energy Energy Source Advantages Disadvantages Solar The sunlight is turned into electricity by solar panel. The energy supply is potentially infinite. The electric supply can be owned by single dwelling. The solar panels are highly expensive in terms of manufacturing and implementation. Wind The wind is converted into electricity by wind turbines. The energy supply is potentially infinite The single wind turbines can create energy from a single unit. The wind turbines are highly expensive in terms of manufacturing and implementation. Moreover, it is objected due to the spoiling of countryside. Tidal The tide movement is converted by turbines. The energy supply is potentially infinite. The technology can effectively prevent the flooding. The barrage is very expensive in terms of construction. Moreover, it has an environmentalist concern as it rumored to be harmful to underwater biodiversity. Wave The wave movement turned into electricity by driving turbine. The operation can be only implemented through a small local operation. The manufacturing cost is extreme and often opposed by the environmentalists. Geothermal The natural heat of earth can turn the cold water into a hot stream, which is converted into electricity by power turbines. The energy supply is potentially infinite. It is only applicable in the volcanic region, and the plant can be redundant in future. Hydroelectric Power The water movement in various dams, lakes, and rivers is transformed into electricity. Besides the energy plant, it can be used as water reserves as well. The development cost is quite high. It can cause flooding and adverse impact on local hydrology. Biomass Organic material can be burned for the energy generation. The biomass resources are cheap and available. It generates a high amount of pollutants and greenhouse gas. Wood Felled trees can be burned to produce heat and light. It is highly cheap and available. It generates a high amount of pollutants and greenhouse gas. Table 1: Assessment of renewable resources (Source: Wilson, Wood Garside, 2012) As per the data provided by U.S Energy Information Administration, it can be derived that it is likely impossible to replenish the non renewable energy sources within a short period. The non-renewable resources include several nuclear elements such as plutonium, radium, uranium; coal, natural gas as well as oil. Numerous scholars consider the non-renewable source as the most effective approach to energy generation as the resources is immensely abundant (Chu Majumdar, 2012). On the contrary, several environmentalists have been able to deduce that current rate of exploration of the natural resources will evidently create a crisis within the next century. However, the current studies on the energy sources and their impacts have been able to reveal several crucial disadvantages, which are most damaging for the humankind. These problems are environment contamination, damaging of bio-diversity as well as crop loss. In order to avoid these severe consequences of conventional energy use, the environmentalists have proposed another major approach. Numerous nations are effectively following this approach as it presents a flexible stand while concerning the use of conventional resources for energy generation (Hinrichs-Rahlwes, 2013). However, it is also openly acknowledged by every nation that the non-renewable resources are highly unsustainable while considering long term prospect. It has also been discovered by an extensive study that continuous use of the conventional resource will present a markedly detrimental effect on the environment in future. Although the countries in all over the world have mutually taken a crucial stand to combat the environmental deterioration, the approved measures are insufficient. The current gravity of the situation has reached a certain extent that the global warming protocols can be considered a futile effort. In this context, another major concern is climate change, which is proved to be gaining major upper hand constantly (Silva, Soares Afonso, 2013). Thus, the environmentalists suggest a complete revamping of the socio-economic structure so that the energy consumption can be limited. However, considering all of the above aspects it can be noticeably determined that the conventional use of non-renewable energy cannot be limited, as it will require a high control, strenuous effort as well as tremendous goodwill. In the current era of growth and development, the developing countries cannot survive the competition without necessary access to energy. They will need a high amount of energy in education, health, production as well as construction fields. In addition to that, the emerging political power in the world has created a scenario where the energy resource can be considered as the major tool of power definition (Kurbatova Khlyap, 2015). In this context, it is evident that the approach of drastic change in society will not be entertained various nation, and thus it lacks the practicality. It can also be considered that the limitation of energy use is not a relevant way for them. In support of the argument, it can also be stated that the natural resources will not be replenished by the limited use of non-renewable sources. Therefore, the world must stop consuming non-renewable resources and depend on the renewable sources (Mohammed et al., 2013). As the renewable sources have the capabilit y to supply the energy for a long time, it has the potential to substitute the use conventional sources. Conclusion: The above-described article successfully addressed the major approaches of energy uses, which are the use of sustainable resources at the same time maintaining the national economy and reshaping the society to limit the use of conventional resources for energy generation drastically. The article effectively assessed the approaches in terms of cost as well as efficiency. It has been identified by the discussion that although the renewable sources of energy has a positive advantage of green energy. At the same time, the use of non-renewable sources cannot be continued for a long run. Moreover, the non-renewable resources are having a highly damaging effect on the environment. Thus, the article successfully concludes that the despite all obstacles the use of renewable resources for energy generation will be the most ethical and effective approach. Reference List: Amigues, J. P., Le Kama, A. A., Moreaux, M. (2015). Equilibrium transitions from non-renewable energy to renewable energy under capacity constraints.Journal of Economic Dynamics and Control,55, 89-112. Cerd, E., del Ro, P. (2015). Different interpretations of the cost-effectiveness of renewable electricity support: Some analytical results.Energy,90, 286-298. Cho, S., Kim, J. (2015). Feasibility and impact analysis of a renewable energy source (RES)-based energy system in Korea.Energy,85, 317-328. Chu, S., Majumdar, A. (2012). Opportunities and challenges for a sustainable energy future.nature,488(7411), 294-303. del Ro, P., Cerd, E. (2014). The policy implications of the different interpretations of the cost-effectiveness of renewable electricity support.Energy Policy,64, 364-372. Edenhofer, O., Hirth, L., Knopf, B., Pahle, M., Schlmer, S., Schmid, E., Ueckerdt, F. (2013). On the economics of renewable energy sources.Energy Economics,40, S12-S23. Fagiani, R., Barqun, J., Hakvoort, R. (2013). Risk-based assessment of the cost-efficiency and the effectivity of renewable energy support schemes: Certificate markets versus feed-in tariffs.Energy policy,55, 648-661. Hinrichs-Rahlwes, R. (2013). Renewable energy: Paving the way towards sustainable energy security: Lessons learnt from Germany.Renewable Energy,49, 10-14. Knopf, B., Nahmmacher, P., Schmid, E. (2015). The European renewable energy target for 2030An impact assessment of the electricity sector.Energy policy,85, 50-60. Kurbatova, T., Khlyap, H. (2015). State and economic prospects of developing potential of non-renewable and renewable energy resources in Ukraine.Renewable and Sustainable Energy Reviews,52, 217-226. Lpez-Pea, ., Prez-Arriaga, I., Linares, P. (2012). Renewables vs. energy efficiency: The cost of carbon emissions reduction in Spain.Energy Policy,50, 659-668. Mohammed, Y. S., Mustafa, M. W., Bashir, N., Mokhtar, A. S. (2013). Renewable energy resources for distributed power generation in Nigeria: a review of the potential.Renewable and Sustainable Energy Reviews,22, 257-268. Podobnik, B. (2015). Global energy inequalities: exploring the long-term implications.journal of world-systems research,8(2), 252-274. Shaddel, M., Shokouhian, M. (2014). Feasibility of solar thermal collectors usage in dwelling apartments in Mashhad, the second megacity of Iran.Renewable and Sustainable Energy Reviews,39, 1200-1207. Silva, S., Soares, I., Afonso, O. (2013). Economic and environmental effects under resource scarcity and substitution between renewable and non-renewable resources.Energy Policy,54, 113-124. Wilson, E., Wood, R. G., Garside, B. (2012). Sustainable energy for all.Linking poor communities to modern energy services WORKING PAPER, (1).

The William Blue Ding Restaurant Case Study Analysis and Suggestions for Further Improvements

The Promotional Portfolio: Developing New Efficient Tools When it comes to establishing a new business, running a restaurant presupposes quite the same complexities and opportunities as any other kind of entrepreneurship (Garvey, Dismore Dismore, 2011). In the case study in question, the restaurant entitled William Blue Dining is being depicted and the various ways of improving its state of affairs are being considered. With the help of a range of adequate ideas, the company can actually become a great success.Advertising We will write a custom report sample on The William Blue Ding Restaurant: Case Study Analysis and Suggestions for Further Improvements specifically for you for only $16.05 $11/page Learn More Promotional offer: choosing the right words To start with, the promotional offer has to be introduced. According to Smith Schulz, promotional offer is a range of services and/or goods that are going to be introduced into the target market and pro moted to the public (Smith Schulz, 2004). Hence, in the context of the restaurant services, the specific cuisine has to be promoted efficiently. According to the report in question, the major asset of the William Blue Dining is the fact that every single bit of food there is â€Å"live†, i.e., is cooked immediately after the client orders a dish. Hence, the promotion must be focused on offering â€Å"live† cuisine. As a matter of fact, the phrase â€Å"live cuisine from all over the world† can actually serve as a motto for the restaurant. Advertisement: let the world know about the restaurant As for the press release, it will be aimed at making the restaurant known even better by the people from all the continents where the William Blue Dining affiliates are located. With the help of an elaborate advertisement strategy, one can possibly attract even more clients to the restaurant. Hence, the objective of the advertising campaign is to make the world talk about William Blue Dining. As for the advertising strategy, it will be quite suitable to create a memorable TV and online commercial that will not be annoying, but make people pay attention to what William Blue Dining has to offer. Press release: concerning the technical issues The suppose press release will be aimed at making the restaurant popularity even bigger. In addition, with the help of a press release, William Blue Dining will cement its position not only among the general public, but also among people of greater influence and among press. Since the percentage of the North Sydney business public among the visitors of the restaurant makes around 25%, it can be considered that businessmen of higher rank can visit the restaurant and, thus, raise the restaurant revenues. With the help of the interviews of the latter, success is guaranteed.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A T welve-Month Promotion Plan: A Careful Strategy to Follow However, every single business venture needs a plan. Without an outline the steps that need to be taken to promote the given enterprise among the rest of the people and make them spread the word about the delicious dishes served in the restaurant, William Blue Dining might be not quite successful as expected. According to Luther (2011), a good promotion plan is supposed to incorporate the information about the possible losses and the expected profit, providing the conclusion about the reasonability of the promotion actions. With the help of such a plan, one can decide how to make William Blue Dining a well-known restaurant. The forms of promotion: identifying the methods It is necessary to mention that William Blue Dining is going to use online and TV promotion, as well as advertisements in newspapers to make more people learn about the suggested services. However, apart from the traditional means of advertisements, personal s elling will also be used. The above-mentioned presupposes that William Blue Dining will employ the people who are going to offer passers-by coupons or leaflets about the restaurant, the dishes, the cuisine, the specifics, etc. Since personal promotion will help demonstrate certain details concerning the services (Lamb, Hair, McDaniel, 2011, p. 552), people will be able to learn even more about the restaurant’s special offers. Indicating the budget: a good use of money Since most of the restaurants offer dishes for $8 average, it can be suggested that the advertisement campaign should not cost more than the restaurants gross annually. Of course, on the one hand, a good advertising campaign can save the day and be repaid in several months or even weeks; on the other hand, though, the risks are quite high, and, since the entire chain of restaurants is at stake, it is necessary to use the resources wisely. Therefore, 20% of the annual revenues can be spent on the campaign. The ra tionale for time, data and medium Since most of the visitors are businessmen, students and elderly people, it can be suggested that the time for advertisements should be early in the morning, when elderly people are already awake, businessmen to work and students go to their colleges, universities or institutes; in the evening, when the elderly people, students and businessmen are at home; and (for the public promotion) around 1 – 2 p.m., when students and businessmen have some time to spare. As for the data when the promotion starts, it can be suggested that in some three weeks everything is going to be ready for the start. Finally, speaking of the medium, TV, Internet and public advertisement will be most suitable.Advertising We will write a custom report sample on The William Blue Ding Restaurant: Case Study Analysis and Suggestions for Further Improvements specifically for you for only $16.05 $11/page Learn More The marketing promotion strate gy: summary The promotion strategy is aimed at capturing the target customers and impressing them. Customer Feedback Analysis: Learning to Listen Carefully It is important to keep in mind that the restaurant services will also have to take the clients’ ideas concerning improvements into account. Concerning the objective: the required information The clients’ opinion about the service and its possible improvement will be demanded. An applicable format: questionnaires and surveys For the feedback collection, surveys and questionnaires, as well as multiple-choice questions (e.g., â€Å"How do you rank the services? – a) excellent; b) O.K.; c) could have been better; d) awful†) and feedback cards (Restaurateur, 2010, p. 287) are going to be used.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Feedback forms and their use: comfortable and efficient The feedback forms are going to be printed in A6 size, written in 14pt. or larger font and written on blank white paper. Information processing: what customers need Once the necessary information is gathered, it is going to be distributed into several groups, namely, the complaints concerning the service quality, the recommendations about the probable improvements and the positive feedback. Thereafter, the positive aspects of the restaurant’s work are going to be perfected, while the negative elements are going to be either improved or eliminated. With the help of the given approach, William Blue Dining is going to become a huge success. Reference List Garvey, M, Dismore, H, Dismore, A D, 2011, Running a restaurant for dummies, John Wiey Sons, New York, NY. Lamb, C W, Hair, J F Jr., McDaniel, C D, 2011, Essentials of marketing, Cengage Learning, Stamford, CN. Luther, W M, The marketing plan:  how to prepare and imple ment it, AMACOM, New York, NY. Restaurateur, D R, 2010, Everything guide to starting and running a restaurant:  secrets to a successful business!, Adams Media, Avon, MA. Smith, S Schulz, D E, 2004, How to sell more stuff:  promotional marketing that really works, Kaplan Publishing Company, Chicago, IL. 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